West Island Design's main objective is to get business of all sizes aware that web sites, online marketing and analytical data tracking is essential to understand how effective your marketing dollars are working for you. To start you create your web page, something that represents the theme of your company. Hopefully trying to keep some consistancy between the two so branding is enabled. Then you sign up or add your anylitical tracking information to the code of your site. With that complete (which happens to be alot of work and where we come in)you then advertise your company website in what ever media your instinct chooses. After about three to six months you will have significiant amount of trackable data to see if your marketing dollars are working for you. If your in a seasonal place such as Tofino you will notice due to seasonal fluctuations your hits will be less during slow times and more during peak times.